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You asked questions–and our veteran email deliverability team answered them. See their answers to your questions about MPP, Link Tracking Protection, Gmail’s pre-fetching, Spamhaus, the retirement of...
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Based on an analysis of subject lines and campaign performance from retailers during the holiday season, we share insights on using discounts, “Black Friday,” “Cyber,” emojis, and more in subject...
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What’s email marketing’s place in the marketing mix in 2025? What are nice-to-haves now that will be table stakes in 2025? I answer those questions and more in SocketLabs’ Email in 2025 series…...
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Our latest Holiday Marketing Quarterly contains a 23-point holiday prep checklist, plus advice and insights from some of our more than 400 digital marketing consultants. Free, no-form download:...
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Marketers are getting machine learning and generative AI all muddled. The biggest differences between the two are (1) where the data comes from that fuels the tool’s output, and (2) the primary benefit...
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The Last Word on September 2023: A roundup of #emailmarketing articles, posts, and social buzz you might have missed last month, #emailgeeks…...
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In an unprecedented collaboration, Gmail and Yahoo have jointly released new sender standards to ensure strong deliverability to their inboxes. Here are the 4 requirements and what senders need to do…...
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11 worries about generative AI that keep me up at night… https://www.marketingprofs.com/articles/2023/50261/generative-ai-concerns-scenarios-impact#generativeAI#contentcreation
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I’m working with Litmus on their inaugural State of Email Trends Report. If you’d like to have great insights on which email marketing trends brands are prioritizing, then please help us by taking this...
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To help inspire your 2024 Leap Day campaigns, we examined campaigns from the past four occurrences and assembled 29 messaging ideas across five major themes. Get inspired >>...
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💥 In 1st Age of Email Deliverability, there were no rules.🛑 In 2nd, complaint-based blocking.💌 In 3rd, engagement-based filtering.🕸️ In 4th, domain reputation, too.Now, we’re in the 5th Age of Email...
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In the wake of Google and Yahoo setting joint deliverability standards, I’ve been wondering: Is CAN-SPAM now meaningless? Let’s answer that question…...
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The Last Word on October 2023: A roundup of #emailmarketing articles, posts, and social buzz you might have missed last month, #emailgeeks…...
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What will the future of email marketing look like? I check up on the predictions I made in the 2017 3rd Edition of “Email Marketing Rules” and also share the predictions from the newly released 4th...
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Sadly, brands have faced an increasing number of circumstances in which they’ve decided it was in their best interest to cancel or delay their digital marketing campaigns. Here are 7 reasons to...
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LAST CALL 📣 I’m working with Litmus on their inaugural State of Email Trends Report. If you’d like to have great insights on which email marketing trends to prioritize, please help us by taking this...
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It can be hard to accept the email channel as it is, especially as it evolves. I see some marketers resisting these changes and struggling unnecessarily against the realities of the email channel…...
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I was clearly jumping the gun when I wrote this over a year ago. It’s much more relevant now… Messaging During Recessions: 3 Opportunities for Marketers...
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Oracle Digital Experience Agency is open for business! Our new name reflects our wider scope of services, broader channel support, & support of more Oracle platforms. Plus, we now do marketing work...
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In the wake of convictions at Binance and FTX, the blockchain space is looking more and more like the boondoggle so many said it was. Feeling even better about my prediction that Web3 will have a niche...
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